Thu, Dec 18, 2014 Phil 1172 (1) Search?
 

Welcome to FYS: Identifying and Avoiding BS

Lying--the intentional duping of another into believing something false--is generally seen as morally intolerable. But its closely related cousin "BS" is generally seen as benign or even entertaining. Consider, for example, Red Bull's advertising campaign "Red Bull gives you wings" or Coke's recent Super Bowl ad of a sleepwalker. In these ads, there isn't even an attempt to suggest the value of the beverage to the consumer. The claims are ridiculous. They are, to put a fine point on it, "BS." Yet these are highly successful advertising campaigns. In this course will use the work of well-established contemporary philosophers to grapple with the question of why this is. What is "BS"? Why is it tolerated when lying is condemned? And why is there so much of it in American culture? McDaniel Plan: TA

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Dr. Peter Bradley
Assistant Professor of Philosophy
McDaniel College
Office: BMC 110
Email: pbradley@mcdaniel.edu